What is Digital Marketing

 Digital Marketing

Let us know what digital marketing is and how it works.

In simple words first we understand digital marketing.

 Because those who don't know digital marketing should understand.

Introduction to Digital Marketing.

The field of marketing is quite old. Companies need marketing to sell their products, so people know and buy. Companies spend thousands of dollars on marketing.

Earlier advertisements and billboards were used for marketing, but as technology became more innovative and faster, now companies started using electronic devices for marketing. Simply put, when using electronic devices for marketing.

Today it is very important for companies to use electronic devices to advertise their products. Because marketing with ads and billboards is now dead. No one sees the roadside billboards anymore. Nor does anyone pay attention to the advertisements plastered on the walls. . . .

Like a boy sitting in the back seat of a car asks his mother if mummy is our KFC. Then his mother says no son. If you travel in a car with your family, do you notice the billboards installed on the side of the road? On the contrary, the devices that you are using even while sitting in the car. Do you see ads on it?

Digital marketing is currently being talked about. And people involved define digital marketing as something like this. If you want to grow your business, go online.

Universities advertise their new digital marketing courses as their major projects and give special importance to this course. Generally speaking, the demand for digital marketing certifications has also clearly increased.

We have been in the digital marketing business for a long time and we will explain to you in this introductory guide what digital marketing is and how it works.

Here we will review different digital marketing channels and different digital marketing types, and show examples of how they work together in a digital marketing strategy.

Our goal is to help you learn digital marketing and equip you with digital marketing skills, essential information, and resources.

So, if you don't understand digital marketing and you are still new in this field and looking for a simple and easy definition of digital marketing, which will help you to understand digital marketing then perfect for you.

Digital marketing.

Digital marketing is done in two ways. Or it is divided into two groups. Online Marketing, Offline Marketing. Both methods are different.

Online Marketing and Offline Marketing.

Both online marketing and offline marketing have separate channels. To understand the difference between the two, online marketing channels mean that the internet is necessary for all the work. 

And offline marketing does not necessarily require the internet, you can do offline marketing through digital devices without the internet.

Ways to do digital marketing.

Online marketing.

Digital Online Marketing Channels.

Website Marketing

Search engine optimization

Pay Per Click Advertising

Content Marketing

Email marketing

Social media marketing

Affiliate marketing

Inbound Marketing

Mobile marketing

Video marketing

1-Website Marketing.

The website is considered the focal point of digital marketing campaigns. A website is a very powerful channel but if we talk about other online marketing campaigns, the website is also the medium to execute all campaigns.

Your website should clearly highlight your brand, products, and services. And you should make your website easy to use and quick to open on mobile phones in addition to computers.

You should only have relevant content on the website. Irrelevant and redundant content will affect the speed of your website otherwise visitors will not see a professional website.

When you have a complete website, first avoid redundant content, and then you should work according to the principles of digital marketing to increase traffic to the website and get more customers. By which you will be able to establish yourself as a professional digital marketer.

2-Search engine optimization (SEO).

Search engine optimization is the process of making your website appear in the search results of your relevant people.

The most important and basic objective of SEO is to rank the website higher in the search results and get more relevant and more traffic from the search engines.

[Get complete details on Search Engine Optimization (SEO)]

3-Pay Per Click (PPC) Advertising.

PPC advertising means that you run paid advertisements on various channels and these advertisements are seen by people related to your brand, and products. You get more publicity through these ads. Second, your sales also increase.

You can set up PPC campaigns on Google, Bing, Linkedin, Twitter, Pinterest, or Facebook to show your ads to people who are interested in your products or services. And looking for improvements to your product.

These campaigns can be segmented by age, gender, demographics, locations, etc. At what age, gender, and region, do you want to start your campaign? By this, you are able to reach your respective target.

Every time a user sees your ads and clicks on those ads, you pay a per-click fee to the respective channel. That is why it is called per-click advertising.

The most popular and successful PPC platforms are Google Ads and Facebook.

4-Content Marketing.

After thoroughly researching the keywords and taking into account the results of the SEO audit, you should make a plan. In which you understand all these things and decide that

How to create website content that is useful to your customers.

Then add titles, text, and images, and if videos are to be added, do so in sequence. And then when to publish it, and on which social media channels to promote it. Where the results are good. And what kind of ads should they be? Does your relevant post description appear in your ads?

Content curation, content creation, and how to publish content, this is the main purpose of content marketing.

5- Email marketing.

Use CTA Areas on your website and your various social media channels, and make a list of emails. Your initial purpose should be. People should sign up for a newsletter or register to download free content. Or register for free trials.

First, inform your subscribers and then 'push' to the conversion stage. And create email marketing finals first to do so.

6- Social media marketing.

Through social media marketing, people have content on various social networks. Through social media marketing, you can run your campaign via pay-free and unpaid advertisements, posters, and postings.

The main and main purpose of social media marketing is to establish brand awareness and social confidence, but as you go into the depth of social media marketing, you are using it as a direct sales channel. Can increase product sales.

Digital Marketing Funnel.

Take the example of Facebook. There are 4 major stages of the Facebook sales funnel.

The first step for Facebook is awareness. And this is the stage where you use Facebook ads and get your brand across to Facebook users. And introduce your brand. Your goal in this phase is to get your ads to as many people as possible and reach people.

In the second step, you explore. In this phase, you view and interact with your audience's questions and answers through Messenger or emails. And engage with your target audience by commenting on your posts on your websites or blogs or Facebook posts.

In the third stage, you meditate. And in this phase, your goal is to get people. You attract people who show interest in your brand or your products. And your goal is to drive people to your websites, to sell your products. Or you have to send a message to install your apps.

In the fourth step, you convince that audience. And leads to sales of their products. Or recommend them to visit so that they can visit your website with complete confidence and have no problem with it if they make a purchase. And they will not be cheated. It is these actions that build your confidence and help you succeed.

7- Affiliate marketing.

Affiliate marketing is one of the oldest and oldest forms of marketing which has grown exponentially as the internet has grown in popularity.

In affiliate marketing, you do not sell your products or advertise your services. With this marketing, you sell other people's products, and thus every time a sale is completed you get a commission in exchange for a predetermined amount.

In this sense, there are many companies in the world who pay millions of dollars every month to companies, and websites that sell their products. The most famous among them are Amazon and Ali Express are etc.

You design your own digital marketing strategy. And design at a higher level. So at this point, you should add people to your brand, and sell your products for a commission, who have high traffic and are already doing such marketing. This will get your brand across quickly and people will find it.

8- Inbound Marketing.

Inbound marketing is another fancy term in the digital marketing world that refers to how you basically deliver content to new customers to reach your goals. 

And how to use different digital marketing channels through the content creation process. And how to push them through a funnel until they convert.

Cost per lead of inbound marketing.

Looking at the key elements of inbound marketing, including content, attention, engagement, trust, and satisfaction.

All these elements have the same meaning and purpose: to connect the business with its respective customers and maximize its sales by establishing a two-way communication channel with them.

All digital marketing channels work in a similar way and their sales funnels are similar. What is different in these cases? They are funnel optimizations that are used to describe each stage of the funnels. 

The digital sales funnel has 3 main goals: getting people to reach your brand, getting people to engage with your brand, and converting them to purchase.

9- Mobile Marketing.

Mobile marketing is at the top right now. This refers to mobile app stores. such as Google Play, Apple App Store, or Amazon Marketplace. It is the process of reaching all users.

There are thousands of people and apps in these app stores every day. For those who are involved in mobile marketing, here you have to spend money to promote your apps through ads or other methods. So that it reaches more people and they install it.

Note: Mobile marketing is not a mobile-friendly version of your website. You make your website mobile-friendly which is very important for you otherwise your website will not show up in google searches done on mobile. In mobile marketing, you create an app and upload it to Google Play and other app stores. So that those who need this app can easily download it.

10- Video Marketing.

Video marketing is a new thing in digital marketing that has been introduced recently and has become so popular that you cannot think of ignoring it.

YouTube is currently the second most popular search engine. And many users love YouTube. Consumers when they decide to buy something or want to learn something or want to get information. So they value YouTube. Because they can easily find all kinds of content on YouTube.

YouTube is the only platform you can do video marketing on. Well, there are Facebook, Instagram, and Vimeo for running video marketing campaigns, but YouTube has a much larger user base for videos.

To get benefit from videos upload videos with good SEO you will get results very impressive. Running standalone video is expensive and doesn't generate a positive return on investment, but when you use video as part of other campaigns, then the ROI is justified.

Offline marketing.

Offline marketing channels

TV marketing

SMS marketing

Radio Marketing

Billboard Marketing

All those channels mentioned above are the most important parts of digital marketing. All these channels can be played through the internet. And in many cases, these are the channels you can use to build a strong online presence.

The offline digital marketing channels described below are still frequently used but less frequently. Because it is not suitable for all companies. Because a small company has limited funds to advertise on TV or electronic billboards, they turn to offline marketing where online brand marketing is within their budget.

1- TV Marketing.

TV marketing is not dead yet, on the contrary, one channel of marketing is, which will dominate the field in the future.

Currently, TV advertising cannot be considered 100% targeted, nor can you completely rule it out. Marketers speculate on the data that reaches them through people. The assumptions made in it are neither 100% correct nor incorrect. There are estimates, which are based on experiences.

Expect changes if you adopt Web TV. Marketers are able to target audiences based on certain factors that they receive from various sources. And hopefully, with these resources, they will be able to make informed and authentic decisions in the future. And how to create the content is to understand all.

2- SMS marketing.

SMS marketing is still considered to be suitable for contacting customers but it is weak in terms of current time and technology compared to other marketing methods.

These days there are better web, mobile push messages, and Facebook Messenger as people spend most of their time on social media platforms with Facebook being the most popular.

SMS marketing is a weak medium, but if seen, SMS marketing can be used to drive traffic to local community stores. That adds to your community. Which is good for marketing.

3- Radio Marketing.

Radio marketing is considered to be the most distinct method. Which people use even today. But it is not effective as compared to other methods. You cannot accurately predict your return on investment.

When you run an ad on a radio station and pay for it, you can estimate by considering the number of listeners. Because the number of radio listeners is very small. Therefore, those who have heard your ad will be the ones who know about your brand. Hence, radio marketing is slower and gives fewer results than other methods.

But still, local entrepreneurs with low budgets invest in radio marketing. Who are not much influenced by social media marketing?

4- Billboard Marketing.

Billboard marketing is not separate from digital marketing it is a part of digital marketing. Electronic billboards are often installed in public places where there is high traffic. Super Bowl ads or billboards are digital marketing tools.

Digital Marketing Strategy?

A digital marketing strategy is a professional and detailed plan if understood. Which clearly describes how you use digital marketing channels to reach your goals.

In order to develop a digital marketing strategy, it is important to know which channels you have to work on. And how to get good results from these channels.

One of the biggest mistakes many digital marketing managers and small business owners make is to launch all campaigns at once to save time without planning, resulting in zero results.

This is done by those who do not have expertise in digital marketing. And besides, they don't know how to work within their budget and which channels they can get good results from.

Every digital marketing strategy is different from the other. From a business point of view, everyone wants to reach their goals. That too without planning and organizing the campaigns.

Example: Companies selling digital products set up their strategy to include online courses and e-books.

The above is a summary of what your digital marketing strategy should look like, and what it should include. If you have limited resources, and the business is small, it is rare that you will not be able to execute the whole plan from the beginning.

The most important thing you should do is to follow a step-by-step approach when you start a website, SEO, and content marketing.

Once you have been patient for several months. And just focus on your work. So gradually traffic and revenue will start increasing. From which you can then use other tools as well.